Industry Trends

How To Increase Efficiency Within the Insurance Industry

The majority of insurance firms are always under pressure to satisfy policyholder requests and exceed their expectations. When a policyholder demands a prompt answer, you must be prepared to provide a great experience by capitalizing on the opportunity to communicate with them during this essential period.

Ross Kavanaugh
May 2, 2022

The majority of insurance firms are always under pressure to satisfy policyholder requests and exceed their expectations. When a policyholder demands a prompt answer, you must be prepared to provide a great experience by capitalizing on the opportunity to communicate with them during this essential period. For example, the cost of claims pay-outs and expenditures is the most significant spending area for a property and casualty insurer, accounting for up to 80% of premium income in certain cases, according to Deloitte.

Insurance Carriers must make adjustments to keep up with the rapid speed of technological progress. Because of the technologically driven world where clients embrace digital technologies, companies must be concentrating efforts on increasing service delivery capabilities in the following ways:

1. Reduce Paper Transactions

Managing large quantities of daily paper notifications is a huge difficulty that you don't have to deal with in today’s digital era, thanks to the advancement of technology. According to Gartner, insurers that are early adopters of digital technology will surpass those who are later adopters by a factor of 100. Reduced operating costs and faster turnaround times are expected to result from the digitization of information-intensive activities. This will provide the chance to attain regulatory compliance while also gaining more access to structured data and important information, among other benefits.

2. Reliability and Transparency

Fast and accurate communication is critical to successful customer interactions in the insurance industry, and consumers will feel more at ease if you provide them with frequent notifications and updates to important documentation such as their policies. For a company to be transparent, it must have an open atmosphere that is proactive, highly accurate, and conveyed to its customers and prospects.

3. Process Automation

It is estimated that an electronic transaction can take 32 percent less time as per the industry average to complete than the paper alternative. Streamlining insurance operations and automating straight-through data processing allows for the extraction, scanning, and validation of data, as well as the minimization of mistakes on a claim, form, or document, all in the same step. Saving time and money in the overall workflow is possible by adopting services or software that improves process automation such as InsVista, where the average cost per transaction is reduced by up to two thirds while also improving the efficiency to process the transaction.

4. Information Governance

On a daily basis Insurance companies collect a vast amount of very sensitive policyholder data from their customers. There are strict regulatory requirements that they must follow in order to keep such information secure especially when looking to digitize paper based policy information. Many insurers today are unable to meet that criteria because they are still relying on antiquated, isolated legacy systems that are incapable of being integrated. Developing a more comprehensive information governance programme that addresses issues like data management and privacy challenges will help insurance companies in overcoming some of their integration challenges while also making transaction processing simpler and ensuring that policyholder information is kept safe.

5. Investment in Technology

Insurance technology (Insurtech) has risen to prominence in recent years. This is the technology that has been developed in order to disrupt a long-established industry with little to no room for innovation. InsurTech has the potential to improve efficiencies all across the insurance sector. Innovating processes at the smallest possible scale may allow a model that has been in place for hundreds of years to take an entirely different course.

The most significant change is the digitization of insurance and the simplification of the procedure for clients, who will no longer be in need to depend on middlemen at any point in the buying process. Digitization has improved the client experience while simultaneously lowering operating expenses and making time more efficient. However, since it is still in its infancy, the potential of this technology has not yet fully been realized. As new business models are being explored and new processes are being developed, continued operational efficiencies will be gained over time.

ABOUT THE AUTHOR
Ross Kavanaugh

President of InsVista

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